Non-human traffic (NHT) degrades the value of the advertising industry as a whole. Malicious bots can misrepresent themselves to users. Beyond generating waste and distrust, it undermines the integrity of viewability and consumer engagement metric and hurts both buyers and sellers. The AdView SDKs for publisher works behind the scenes, raising the bar on suspicious activity, giving media buyers and sellers a trusted method to better protect their traffic and campaigns from IVT threats.